data-driven-attribution

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ashwinkumarglbimr18-cmd / multi-touch-attribution

Multi-touch attribution modeling comparing Last-Click, First-Click, Linear, Time-Decay, and Position-Based models on a digital marketing dataset — quantifying how channel credit shifts across attribution rules.

python pandas marketing-analytics performance-marketing multi-touch-attribution attribution-modeling data-driven-attribution

Updated Apr 26, 2026
Python

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