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bayesian-modeling

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Bayesian Marketing Mix Modeling project using PyMC to estimate marketing channel effectiveness through probabilistic inference, adstock transformation, uncertainty-aware ROI analysis, and seasonal trend modelling across multiple advertising channels.

  • Updated May 22, 2026
  • Jupyter Notebook

RL was cheaper. The heuristic was safer. Neither was correct. POLARIS stress tests operational policies under chaos, demand spikes & black swan events asking one question: which policy survives when everything goes wrong? Built with constrained RL, Bayesian modeling, CVaR risk metrics and a human in the loop governor.

  • Updated Aug 9, 2026
  • Python

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