MTS & AI Product Leader at Amazon | Platform Strategy · Adoption · Developer Experience | O'Reilly Author | AI-Native Builder
🤖 Member of Technical Staff — AI Product & Developer Experience, Amazon AGI
I make AI products successful by making them adoptable. I own the product adoption strategy for Amazon's next-generation AI, from market positioning through activation and retention, working across Research, Product, Engineering, and GTM. I define adoption funnels, run the data to find where users drop off, and drive the product changes that fix it.
I think like a PM, execute like a builder, and measure like a growth team. I build with AI every day to help shape where software engineering is heading and keep my product instincts sharp.
🛠️ Currently building product-coach, a review layer for product decisions: coaching skills that object using your own numbers, then score whether the objection was right. Try it
📖 O'Reilly co-author: Generative AI on AWS (2023) and Data Science on AWS (2021)
🎓 DeepLearning.AI instructor and curriculum developer: Generative AI with Large Language Models (440,000+ learners) and Practical Data Science (45,000+ learners)
🎤 Keynotes and conference chairs: AI Engineer World's Fair, O'Reilly AI Superstream, Open Source Summit NA, MCP Dev Summit
👩🏼💻 Co-founder of the Düsseldorf chapter of Women in Big Data
📍 San Francisco Bay Area · antje.dev




