diff --git a/.tmp/proof/landing-hero.png b/.tmp/proof/landing-hero.png
new file mode 100644
index 0000000..f753509
Binary files /dev/null and b/.tmp/proof/landing-hero.png differ
diff --git a/packages/app/public/portal-showcase.png b/packages/app/public/portal-showcase.png
new file mode 100644
index 0000000..317ea3a
Binary files /dev/null and b/packages/app/public/portal-showcase.png differ
diff --git a/packages/app/src/App.tsx b/packages/app/src/App.tsx
index ae1f34c..fe40ca1 100644
--- a/packages/app/src/App.tsx
+++ b/packages/app/src/App.tsx
@@ -54,6 +54,7 @@ import { ScorecardPage } from './components/scorecard';
 import { PulseCheckPage } from './components/pulse-check';
 import { ExplorePage } from './components/explore';
 import { ShowcasePage } from './components/showcase';
+import { LandingPage } from './components/landing';
 
 const app = createApp({
   apis,
@@ -202,6 +203,7 @@ const routes = (
     <Route path="/pulse-check" element={<PulseCheckPage />} />
     <Route path="/explore" element={<ExplorePage />} />
     <Route path="/showcase" element={<ShowcasePage />} />
+    <Route path="/landing" element={<LandingPage />} />
   </FlatRoutes>
 );
 
diff --git a/packages/app/src/components/landing/LandingPage.test.tsx b/packages/app/src/components/landing/LandingPage.test.tsx
new file mode 100644
index 0000000..6381afe
--- /dev/null
+++ b/packages/app/src/components/landing/LandingPage.test.tsx
@@ -0,0 +1,46 @@
+import { screen } from '@testing-library/react';
+import { renderInTestApp } from '@backstage/test-utils';
+import { LandingPage } from './LandingPage';
+
+describe('LandingPage', () => {
+  it('renders the hero headline and value prop', async () => {
+    await renderInTestApp(<LandingPage />);
+
+    expect(
+      screen.getByText('Everything your developers need, in one portal'),
+    ).toBeInTheDocument();
+    expect(
+      screen.getByText(/Software templates that publish to GitHub/),
+    ).toBeInTheDocument();
+    expect(
+      screen.getByText(/Try it as a guest, no account needed/),
+    ).toBeInTheDocument();
+  });
+
+  it('links the primary call to action into the showcase', async () => {
+    await renderInTestApp(<LandingPage />);
+
+    const cta = screen.getByRole('link', { name: 'Explore the showcase' });
+    expect(cta).toHaveAttribute('href', '/showcase');
+  });
+
+  it('links the secondary call to action into the catalog', async () => {
+    await renderInTestApp(<LandingPage />);
+
+    const cta = screen.getByRole('link', { name: 'Browse the catalog' });
+    expect(cta).toHaveAttribute('href', '/catalog');
+  });
+
+  it('shows the portal screenshot with alt text', async () => {
+    await renderInTestApp(<LandingPage />);
+
+    expect(
+      screen.getByAltText(
+        'The plugin showcase in this portal, listing templates, GitHub integration and the answer engine',
+      ),
+    ).toBeInTheDocument();
+    expect(
+      screen.getByText('The plugin showcase running live in this portal.'),
+    ).toBeInTheDocument();
+  });
+});
diff --git a/packages/app/src/components/landing/LandingPage.tsx b/packages/app/src/components/landing/LandingPage.tsx
new file mode 100644
index 0000000..ddaba5a
--- /dev/null
+++ b/packages/app/src/components/landing/LandingPage.tsx
@@ -0,0 +1,113 @@
+import Box from '@mui/material/Box';
+import Button from '@mui/material/Button';
+import Typography from '@mui/material/Typography';
+import { styled, useTheme } from '@mui/material/styles';
+import { Link as RouterLink } from 'react-router-dom';
+import { Page, Content } from '@backstage/core-components';
+
+const HeroSection = styled(Box)(({ theme }) => ({
+  display: 'flex',
+  flexDirection: 'column',
+  gap: theme.spacing(3),
+  padding: theme.spacing(8, 4),
+  borderRadius: theme.spacing(1),
+  border: `3px solid ${theme.palette.text.primary}`,
+  boxShadow: `10px 10px 0 ${theme.palette.text.primary}`,
+  backgroundColor: theme.palette.background.paper,
+  [theme.breakpoints.down('md')]: {
+    padding: theme.spacing(5, 2),
+    boxShadow: `6px 6px 0 ${theme.palette.text.primary}`,
+  },
+}));
+
+const ScreenshotFrame = styled('figure')(({ theme }) => ({
+  margin: 0,
+  padding: theme.spacing(1.5),
+  borderRadius: theme.spacing(1),
+  border: `3px solid ${theme.palette.text.primary}`,
+  boxShadow: `10px 10px 0 ${theme.palette.text.primary}`,
+  backgroundColor: theme.palette.background.paper,
+  [theme.breakpoints.down('md')]: {
+    boxShadow: `6px 6px 0 ${theme.palette.text.primary}`,
+  },
+}));
+
+export const LandingPage = () => {
+  const theme = useTheme();
+
+  return (
+    <Page themeId="tool">
+      <Content>
+        <HeroSection data-testid="landing-hero">
+          <Typography
+            variant="h2"
+            sx={{
+              fontWeight: 800,
+              fontSize: { xs: '2.25rem', md: '3.25rem' },
+              lineHeight: 1.1,
+              maxWidth: 800,
+            }}
+          >
+            Everything your developers need, in one portal
+          </Typography>
+          <Typography
+            variant="h6"
+            color="text.secondary"
+            sx={{ fontWeight: 400, maxWidth: 640 }}
+          >
+            Software templates that publish to GitHub, a catalog that keeps
+            services findable, and an answer engine grounded in your own docs.
+            Try it as a guest, no account needed.
+          </Typography>
+          <Box sx={{ display: 'flex', gap: 2, flexWrap: 'wrap' }}>
+            <Button
+              component={RouterLink}
+              to="/showcase"
+              variant="contained"
+              size="large"
+              sx={{
+                fontWeight: 700,
+                borderWidth: 2,
+                boxShadow: `4px 4px 0 ${theme.palette.text.primary}`,
+                '&:hover': { borderWidth: 2 },
+              }}
+            >
+              Explore the showcase
+            </Button>
+            <Button
+              component={RouterLink}
+              to="/catalog"
+              variant="outlined"
+              size="large"
+              sx={{ fontWeight: 700, borderWidth: 2, '&:hover': { borderWidth: 2 } }}
+            >
+              Browse the catalog
+            </Button>
+          </Box>
+        </HeroSection>
+
+        <ScreenshotFrame data-testid="landing-screenshot">
+          <Box
+            component="img"
+            src="/portal-showcase.png"
+            alt="The plugin showcase in this portal, listing templates, GitHub integration and the answer engine"
+            sx={{
+              display: 'block',
+              width: '100%',
+              height: 'auto',
+              borderRadius: theme.spacing(0.5),
+            }}
+          />
+          <Typography
+            component="figcaption"
+            variant="body2"
+            color="text.secondary"
+            sx={{ mt: 1.5 }}
+          >
+            The plugin showcase running live in this portal.
+          </Typography>
+        </ScreenshotFrame>
+      </Content>
+    </Page>
+  );
+};
diff --git a/packages/app/src/components/landing/index.ts b/packages/app/src/components/landing/index.ts
new file mode 100644
index 0000000..a91a96a
--- /dev/null
+++ b/packages/app/src/components/landing/index.ts
@@ -0,0 +1 @@
+export { LandingPage } from './LandingPage';