diff --git a/app/(frontend)/stats/[...path]/route.ts b/app/(frontend)/stats/[...path]/route.ts
new file mode 100644
index 00000000..4a58027a
--- /dev/null
+++ b/app/(frontend)/stats/[...path]/route.ts
@@ -0,0 +1,43 @@
+import { type NextRequest, NextResponse } from 'next/server'
+
+import { readRuntimeConfigFromEnv } from '@/lib/runtimeConfig'
+
+// Proxy browser-side Umami analytics requests through /stats so the
+// outgoing host is the site's own domain rather than the Umami server,
+// keeping it out of ad-blocker filter lists that target known analytics
+// hosts/paths.
+//
+// The Umami URL is read via readRuntimeConfigFromEnv() (bracket-notation
+// process.env lookup) so the bundler never inlines the value at build time,
+// which keeps one compiled output deployable across environments without
+// triggering check-env-leak in CI.
+// `sendUmamiPayload.ts` routes browser requests to /stats/api/send.
+
+export async function POST(
+  req: NextRequest,
+  { params }: { params: Promise<{ path: string[] }> },
+): Promise<NextResponse> {
+  const umamiUrl = readRuntimeConfigFromEnv().umamiUrl
+  if (!umamiUrl) {
+    return new NextResponse(null, { status: 204 })
+  }
+
+  const { path } = await params
+  const destination = `${umamiUrl}/${path.join('/')}`
+
+  const headers = new Headers(req.headers)
+  headers.delete('host')
+
+  const upstream = await fetch(destination, {
+    method: 'POST',
+    headers,
+    body: req.body,
+    // @ts-ignore -- duplex is required for streaming request bodies in Node fetch
+    duplex: 'half',
+  })
+
+  return new NextResponse(upstream.body, {
+    status: upstream.status,
+    headers: upstream.headers,
+  })
+}
diff --git a/src/lib/umami/sendUmamiPayload.ts b/src/lib/umami/sendUmamiPayload.ts
index 02ac4b27..c54bb094 100644
--- a/src/lib/umami/sendUmamiPayload.ts
+++ b/src/lib/umami/sendUmamiPayload.ts
@@ -39,8 +39,8 @@ const sendViaFetch = async (url: string, body: string, keepalive: boolean) => {
  * `console.debug` so tracking issues never break the calling code.
  */
 export const sendUmamiPayload = async (payload: UmamiSendPayload): Promise<void> => {
-  // In the browser, route through the same-origin `/stats` rewrite (see
-  // next.config.ts) so the request doesn't visibly hit the Umami domain,
+  // In the browser, route through the same-origin `/stats` proxy route (see
+  // app/(frontend)/stats/[...path]/route.ts) so the request doesn't visibly hit the Umami domain,
   // which keeps it out of ad-blocker filter lists that target known
   // analytics hosts/paths. On the server there is no origin to resolve a
   // relative URL against and no rewrite applies to a raw server fetch, so