diff --git a/apps/site/src/components/ArticleNotes.astro b/apps/site/src/components/ArticleNotes.astro
new file mode 100644
index 00000000..ad1690ec
--- /dev/null
+++ b/apps/site/src/components/ArticleNotes.astro
@@ -0,0 +1,58 @@
+---
+import { Icon } from "astro-icon/components";
+import { stripHtml } from "~/lib/format";
+import type { ArticleNote } from "~/lib/journal-article";
+import { decodeEntities } from "~/lib/sources/journal";
+
+/*
+ * The take-home message and purpose of an empirical article: about the
+ * article rather than part of it, so they sit beside the text. A long note
+ * shows its first lines and opens on click.
+ */
+
+interface Props {
+	notes: ArticleNote[];
+	/** Leave out the ids in the notes' HTML, for a second copy on the same page */
+	copy?: boolean;
+	class?: string;
+}
+
+const { notes, copy = false, class: className } = Astro.props;
+
+/** Notes longer than this many words start closed */
+const OPEN_UP_TO = 70;
+const PREVIEW_WORDS = 28;
+
+const preview = (note: ArticleNote) => `${decodeEntities(stripHtml(note.html)).split(" ").slice(0, PREVIEW_WORDS).join(" ")}…`;
+const html = (note: ArticleNote) => (copy ? note.html.replace(/\sid="[^"]*"/g, "") : note.html);
+const text = "journal-body prose prose-sm max-w-none [--tw-prose-body:var(--color-ink)] prose-p:my-2 first:prose-p:mt-0 last:prose-p:mb-0";
+const title = "font-heading text-sm font-bold tracking-wide text-journal uppercase";
+---
+
+{
+	notes.length > 0 && (
+		<div class:list={["flex flex-col gap-4", className]} data-pagefind-ignore={copy ? "all" : undefined}>
+			{notes.map((note) =>
+				note.words > OPEN_UP_TO ? (
+					<details class="group border-frame border-ink bg-paper p-5 shadow-hard">
+						<summary class="flex cursor-pointer list-none flex-col gap-2 [&::-webkit-details-marker]:hidden">
+							<span class="flex items-center justify-between gap-3">
+								<h2 class={title}>{note.title}</h2>
+								<Icon name="lucide:chevron-down" class="size-4 shrink-0 transition-transform group-open:rotate-180" aria-hidden="true" />
+							</span>
+							<span class="text-sm group-open:hidden" aria-hidden="true">
+								{preview(note)} <span class="font-semibold underline decoration-accent decoration-2 underline-offset-4">Read more</span>
+							</span>
+						</summary>
+						<div class:list={[text, "mt-2"]} set:html={html(note)} />
+					</details>
+				) : (
+					<section class="flex flex-col gap-2 border-frame border-ink bg-journal-soft p-5">
+						<h2 class={title}>{note.title}</h2>
+						<div class={text} set:html={html(note)} />
+					</section>
+				),
+			)}
+		</div>
+	)
+}
diff --git a/apps/site/src/layouts/JournalArticle.astro b/apps/site/src/layouts/JournalArticle.astro
index ba1aa21e..f1443d63 100644
--- a/apps/site/src/layouts/JournalArticle.astro
+++ b/apps/site/src/layouts/JournalArticle.astro
@@ -1,8 +1,10 @@
 ---
 import { Icon } from "astro-icon/components";
 import ArticleCard from "~/components/ArticleCard.astro";
+import ArticleNotes from "~/components/ArticleNotes.astro";
 import Downloads from "~/components/Downloads.astro";
 import JournalNav from "~/components/JournalNav.astro";
+import Picture from "~/components/Picture.astro";
 import SocialIcon from "~/components/SocialIcon.astro";
 import { formatDate, listNames } from "~/lib/format";
 import type { ArticleDetails } from "~/lib/journal-article";
@@ -78,8 +80,22 @@ const meta = {
 
 	<JournalNav journal={journal} />
 
+	{
+		// The pub's image from PubPub, as a band behind the top of the page
+		article.image && (
+			<div class="h-40 overflow-hidden border-b-frame border-ink md:h-56 lg:h-72" aria-hidden="true">
+				<Picture image={article.image} width={1920} eager class="size-full object-cover" />
+			</div>
+		)
+	}
+
 	<article class="page grid grid-cols-1 gap-x-10 py-10 lg:grid-cols-[4rem_minmax(0,48rem)_1fr]">
-		<header class="flex flex-col gap-4 lg:col-start-2">
+		<header
+			class:list={[
+				"flex flex-col gap-4 lg:col-start-2",
+				article.image && "relative lg:-mt-52 lg:border-frame lg:border-ink lg:bg-paper lg:p-8 lg:shadow-hard-lg",
+			]}
+		>
 			<div class="flex flex-wrap items-center gap-3 text-sm font-semibold">
 				{article.kind && <a href={journal.kindUrl(article.kind)} class="label label-journal">{article.kind}</a>}
 				{
@@ -142,6 +158,7 @@ const meta = {
 				)
 			}
 			<Downloads downloads={details.downloads} class="lg:hidden" />
+			<ArticleNotes notes={details.notes} copy class="mt-4 lg:hidden" />
 		</header>
 
 		<aside class="order-first mt-0 flex gap-3 lg:sticky lg:top-28 lg:col-start-1 lg:row-span-2 lg:row-start-1 lg:mt-2 lg:h-max lg:flex-col" aria-label="Share">
@@ -167,7 +184,8 @@ const meta = {
 
 		<div class="journal-body prose-site mt-10 lg:col-start-2" data-pagefind-body data-pagefind-filter={`section:${config.section}`} set:html={details.body} />
 
-		<div class="hidden lg:col-start-3 lg:row-span-3 lg:row-start-1 lg:block">
+		<div class="hidden flex-col gap-8 lg:col-start-3 lg:row-span-3 lg:row-start-1 lg:flex">
+			<ArticleNotes notes={details.notes} />
 			<div class="sticky top-28 flex flex-col gap-6">
 				{
 					details.headings.length > 2 && (
diff --git a/apps/site/src/lib/journal-article.ts b/apps/site/src/lib/journal-article.ts
index 5aa1777a..88ee580e 100644
--- a/apps/site/src/lib/journal-article.ts
+++ b/apps/site/src/lib/journal-article.ts
@@ -25,9 +25,19 @@ export interface Connection {
 	article?: Article;
 }
 
+/** A section about the article rather than part of its argument, shown beside the text */
+export interface ArticleNote {
+	/** "Take-home message", "Purpose" or "Original purpose" */
+	title: string;
+	html: string;
+	words: number;
+}
+
 export interface ArticleDetails {
 	body: string;
 	headings: Heading[];
+	/** The take-home message and (original) purpose, taken out of the body */
+	notes: ArticleNote[];
 	/** The export has no text, so the PDF is the article */
 	empty: boolean;
 	keywords: string[];
@@ -59,11 +69,12 @@ const IMAGE_WIDTH = 1600;
 export async function getArticleDetails(article: Article, source: Journal = journal()): Promise<ArticleDetails> {
 	const [release, html] = await Promise.all([source.getRelease(article), source.getArticleHtml(article)]);
 	const assets = new Map((release?.assets ?? []).map((file) => [hash(file.$file), file]));
-	const { body, headings, text } = await prepareArticle(html ?? "", assets, source);
+	const { body, headings, text, notes } = await prepareArticle(html ?? "", assets, source, true);
 
 	return {
 		body,
 		headings,
+		notes,
 		empty: text.length < 200,
 		keywords: keywords(html ?? ""),
 		downloads: downloads(release, source.downloadUrl),
@@ -132,7 +143,7 @@ function keywords(html: string) {
  * itself, move headings one level down under the page's h1, serve images
  * from this site and point attachments at their Underlay file.
  */
-async function prepareArticle(html: string, assets: Map<string, UnderlayFile>, source: Journal) {
+async function prepareArticle(html: string, assets: Map<string, UnderlayFile>, source: Journal, withNotes = false) {
 	let body = html
 		.replace(/^\s*<article>|<\/article>\s*$/g, "")
 		.replace(/<footer class="pub-footer">[\s\S]*?<\/footer>/, "")
@@ -160,6 +171,21 @@ async function prepareArticle(html: string, assets: Map<string, UnderlayFile>, s
 	body = await replaceImages(body, assets, source.journalFileUrl);
 	body = await replaceDeadEmbeds(body);
 
+	const notes: ArticleNote[] = [];
+	if (withNotes) {
+		body = body.replace(/<h2[^>]*>([\s\S]*?)<\/h2>([\s\S]*?)(?=<h2[\s>]|<div class="pub-notes"|$)/g, (section, title: string, content: string) => {
+			const text = decodeEntities(stripHtml(title)).replace(/[\s:.]+$/, "").trim();
+			if (!NOTE_TITLE.test(text)) return section;
+			const label = text.toLowerCase().replace(/^take[- ]home/, "take-home");
+			notes.push({
+				title: label[0].toUpperCase() + label.slice(1),
+				html: content.trim(),
+				words: stripHtml(content).split(/\s+/).filter(Boolean).length,
+			});
+			return "";
+		});
+	}
+
 	const ids = new Set([...body.matchAll(/\sid="([^"]+)"/g)].map((m) => m[1]));
 	const headings: Heading[] = [];
 	body = body.replace(/<(h[23])([^>]*)>([\s\S]*?)<\/\1>/g, (_, tag: string, attrs: string, content: string) => {
@@ -178,9 +204,12 @@ async function prepareArticle(html: string, assets: Map<string, UnderlayFile>, s
 
 	const main = body.replace(/<div class="pub-notes">[\s\S]*$|<h2[^>]*>\s*References\s*<\/h2>[\s\S]*$/, "");
 	const text = stripHtml(replaceElements(main, /<span class="katex-html"/, () => ""));
-	return { body, headings, text };
+	return { body, headings, text, notes };
 }
 
+/** Headings of the sections that become notes beside an article: its take-home message and purpose */
+const NOTE_TITLE = /^(?:take[- ]home message|(?:original )?purpose)$/i;
+
 /** Embedded pages that no longer load, such as the old interactive plots on assets.pubpub.org, become a short note */
 async function replaceDeadEmbeds(body: string) {
 	const dead = new Set<string>();