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    <title>Selected Work | Ken Johnson</title>
    <meta name="description" content="Selected work from Ken Johnson: MailLead, LazyLeadz, and LeadQuest.">
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        <a href="work.html" aria-current="page">WORK</a>
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          <p class="mono-label">Selected Work</p>
          <h1>Three bets that paid off.</h1>
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        <section class="work-entry">
          <p class="work-meta"><span>01</span><span>·</span><span>MAILLEAD</span><span>·</span><strong>$650K</strong><span>·</span><strong>11x</strong></p>
          <a href="work/maillead.html" class="work-title">$58K in. $650K out.</a>
          <p>A cold-email platform I made the build-vs-buy call on. Acquired inside a year — and it paid back ~80% of its price in week one.</p>
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        <section class="work-entry work-entry-wide">
          <p class="work-meta"><span>02</span><span>·</span><span>LAZYLEADZ</span><span>·</span><strong>$250K</strong><span>·</span><strong>140M</strong></p>
          <a href="work/lazyleadz.html" class="work-title">140 million leads, shipped in three months.</a>
          <p>I hired the engineer, cut the data deal, and designed the whole thing end to end. About $250K in year one.</p>
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        <section class="work-entry">
          <p class="work-meta"><span>03</span><span>·</span><span>LEADQUEST</span><span>·</span><strong>$2.7K MRR</strong><span>·</span><strong>LIVE</strong></p>
          <a href="work/leadquest.html" class="work-title">Zero engineers. Still shipping.</a>
          <p>Drop in a URL, get a living GTM doc. I build it solo with AI coding agents — $2.7K MRR and climbing.</p>
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        <a class="cta-link work-cta" href="mailto:hello@example.com">Building something? Say hi. ↗</a>
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